Global Innovation and Technology Centre
Our Global Innovation and Technology Centre in Cambridge UK, is the heart of PA’s international network of creative studios, research labs and engineering centres. It’s where we turn ingenious ideas into physical and digital reality.
From medical devices to manufacturing equipment, from consumer products to digital experiences, the GITC is where we create, prototype, test and build technology-based solutions to our clients' most important challenges.
End-to-end expertise
Human insight
Understanding and exploiting the complex interplay between consumers, brands and the physical and digital worlds they inhabit, is critical to business success.
We access user communities world-wide to conduct strategic market research and analyse wide ranges of data to reframe problems, uncover user needs, articulate business opportunities and form new hypotheses. Using our own Observatory and a mix of analytical and evaluative human factors methods, we test and prove product concepts that are compelling, safe, effective and easy to use. We unify teams around a shared vision for the future.
Product design and engineering
Design has always been about envisioning exceptional products. And now, at a time when the speed and quality of innovation is critical to business success, design can offer so much more. By amplifying design with science and engineering, we conceive and deliver ingenious new products, services and experiences, driving innovation further, faster.
By combining user needs and business goals with our expertise in technology, industrial design, mechanical, electrical and software engineering, we solve incredibly complex design problems with elegant, functional solutions.
Manufacturing process innovation
From cutting costs to embracing new technologies or producing new-to-world products, we help global organisations reinvent their manufacturing capability.
Our cross-sector manufacturing and engineering teams specialise in using new materials and technologies to improve efficiency, reliability and sustainability. They develop new machines from the ground up and find adjustments and technological additions to integrate with your existing plant, control systems and people. As the world redefines supply chains globally, we ensure manufacturing processes evolve to meet the challenge.
Digital and data applications
We help you harness the full potential of data and connectivity. Our data scientists devise systems for gathering more relevant data from your existing processes and networks, as well as ways to extract actionable insights from the information. Our expertise in machine learning and AI delivers advances in automation and predictive analytics to drive competitiveness and growth.
We also develop solutions to complex digital ecosystem problems, defining multi-channel digital experiences founded on user research. Our teams cover experience strategy, TCE, UX and UI, information architecture, content design, prototyping, user testing, dashboard and data visualisation, IoT, embedded interfaces and more.
Technology and innovation management
We make sure your organisation is designed to deliver incremental and breakthrough innovation, so your organisation can grow and stay ahead of the competition. Using our extensive innovation experience across organisations and sectors, we’ll help you align innovation to business strategy, improve research and development effectiveness, reduce time to market and deliver a roadmap for the technologies you should develop, acquire and evolve.
Our intellectual property experts help you devise strategies that optimise your investments and protect your competitive advantage.
Exceptional client work
Life at GITC
A global design, engineering, and science community
We’re an integrated team spanning across our headquarters in London, UK, our Global Innovation and Technology Centre in Cambridge, UK, our US studios in San Francisco and Boston and our Dublin studio in Ireland. Wherever you go, you’ll meet people passionate about tackling tough innovation challenges through design, engineering and technology.
